Shoes - a matter of perspective

This very simple story illustrates the difference between positive thinking and negative thinking.


“Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate the market and report back on the marketing potential.

The first salesman reported back, “There is no potential here – nobody wears shoes.”

The second salesman reported back, “There is massive potential here – nobody wears shoes.”

This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways – negatively or positively.


Do you look at problems and disadvantages or do you see opportunities and benefits.

It’s all about your perspective isn’t it ? - as these two quite different interpretations are made of exactly the same situation.



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Michelle